THROW THE DEUCES TO BLANDNESS. BRING ON THE BOLDNESS.

Steaks, burgers, and roasts, REJOICE! The beef-boosting "Boldness" rub is here. It's got plenty of punch. Tons of texture. And just a littleeeee too much heat for your sweet, white grandmother.

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The Boldness Rub (Two-Pack)

$29.99 USD
$29.99 USD
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Bred For Beef

Make beef bend to your will like you're wielding a cattle prod. This blend has all the peppery, garlicky flavors to raise the steaks. And burgers.

Plays Well With Others

Lay down a fundamentally sound foundation on chicken or pork, then add a sweet sauce to lock in flavor and throw away the key.

Chock Fulla The Good Stuff

Hand-mixed in obnoxiously small batches, every jar contains eight premium ingredients. It's all killer. No filler.

A MAN ON A MEAT-SEEKING MISSION

Throughout my life I've crafted, critiqued, and craved Bold Flavors. After selling out of a few small batches of seasoning that garnered great feedback (and freak-outs when I ran out), I revisited the recipe to move the mandibles of the masses.
If you see the world through your stomach, find peace in the sizzle, and use food as an excuse to feed people you love, then join the flavor fam. Stay Bold.
–Gil
NOW PLEASE BUY MY STUFF